What is Off-Site SEO?
Off-site search engine optimization is a major focus for all good SEO consultants in the modern search engine marketplace. The main two areas of off site optimization are links into your website and the surrounding search space from your online competitors. You can make off-site optimization work without any on-site optimization, but the results are much better when the two are coupled together. If you have been on the internet for a few years, it may be that your site already has some off-site optimization that has happened naturally. This is the area where the majority of SEO work applies, the external influence of your web site in the search engine arena.
It is important to ensure your web pages are easily found and have obvious relevance to someone searching on a particular topic. This however is only one part of the process establishing a sites credentials and its relevance to a topic. Much of the required work will be in showing that the website has ‘authority’ in the subject area. If a website is an important source of information on a particular topic, other websites will link to it and surfers will come and visit it. That is the principle on which offsite optimization is based. It is about maximizing the authority of the site in its relevant web community.
For On-Site SEO follow below method:
Directory submission
article submission
blog comment
press release
forum posting
classifieds
2 way or 3 way link building
RSS feed
Search engine submission
social bookmarking
blog creation
Social Media Optimization too
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