What Is Blackhat SEO?
What Is Blackhat SEO?
Black Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner.
Black Hat SEO or Black hat search engine optimization is normally defined as the methods or techniques that are being used in order to rank higher on different search engines using prohibited tactics and ways. This is considered as unethical SEO.
Black Hat SEO used to be legitimate SEO techniques; however because of few abusive users they are no longer acceptable by the current SEO communities. Black hat SEO techniques can give a website a short term gains in terms of ranking unlike white hat SEO that can provide a website a long term gains in terms of ranking. You cannot solely rely on utilizing Black hat SEO methods for the risks of being penalized by search engines are higher.
Black Hat SEO is tempting because of the results it can actually do even just for a short term period. Websites tend to rank higher until search engines find them and get banned from utilizing unethical practices. In order to attain the desired results, you should stick to the set of techniques that abide the norm of every search engines – White Hat SEO. It may not be that fast but at least the results will be permanent.
Black Hat SEO Techniques
Keyword Stuffing
By utilizing a long list of keywords which are not even on your website content will lead your site to be penalized by search engines. The keywords you will use should go with what is encapsulated on your web page content. They should be relevant and coherent.
Google Bowling
A way of increasing your rank while decreasing the rank of your competitors’ site.
Invisible Text
It is usually done by setting up text’s font colour same as to its background to make them hidden. It is done to attract more search engine spiders. However, it is not a good way of attracting search engine crawlers and search engine users.
Doorway Pages
These are easily identified for they are not created for human beings but mainly for search engines. It is very risky to utilize doorway pages for it tricks search engines spiders to index the page higher. It goes like this; the search engine user is redirected to another web page which is not the site that he is intended to visit. This is purely BAD SEO.
Link Farm
This is generating back links or inbound links from unrelated sources. It is also called spamindexing. A website should at least do link exchange and not all links redirected to the website.
Misspellings
This is using misspelled keywords which are then redirected to a correct version.
Duplicate Content on Multiple domains
Websites which provide duplicate content without resource acknowledgement.
Different content for search engine than users
If you use word press, it is a must to activate plug-ins for no do follow on comments section.
Throw Away Domains
It is the method of creating short term micro sites using popular keywords and abandon then when the search popularity or tend subsides.
Cloaking
It is the technique of hiding to search engines heavily animated flash and show the text only version.
Paid Links
Many of these displays links to those who would want to donate for charity.
Scraping
Creating mirrors for popular websites. Mostly the sites being replicated are those with high ranking with all the keywords targeted by the site.
Ad only Pages
This is a very annoying method. It is going into a website and the first thing you will see is an ad instead of the content of the website.
Blog Spam
It’s by installing a wordpress blog or website without akismet – a plug in that prohibits do-follow for blog comments.
Domain Grabbing
Buying authority domains that failed in ranking.
Fake News
This is done to attract search engine users to likely click and visit your website.
New Exploits
Finding blogs and reporting them, by breaking stories you can be popular and you can get all the attention and links you want.
Brand Jacking
Writing a bad review for a brand and let consumers voice out their opinion about it.
Hidden affiliate links
It is good in some way but definitely is not fair with other honest advertisers.
Hacking Sites
An example is when you have received of an “authenticated email” askig you to update your WordPress installations.
Twitter Automation
Manual tweeting is still the best thing to do rather than installing a plug in that will automatically tweet every updates.
Deceptive headlines
It is deceiving your readers about the actual content of your web page. Just like for example: 5 great things about Organic diet and then you’ll end up reading only three great things
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